Today I am going to provide a brief introduction about a composable digital experience product, Sitecore Send.
Sitecore Send is an AI-powered, microservices-based, API-first, cloud-native email marketing automation platform designed to help businesses create and manage email marketing campaigns. It enables business users and marketers to design and execute contextual and personalized email campaigns using customer behavior data, along with robust automation and tracking features.
Sitecore Send offers a comprehensive suite of features to help businesses create engaging emails, track campaign performance, and optimize campaigns for improved results. It simplifies the process of email creation and distribution, allowing marketers and business users to deliver omnichannel customer engagement without any coding required.
Sitecore Send is a part of the Sitecore Cloud Portal and can be accessed through the Sitecore Cloud Portal only. Sitecore Send is an integral component of the Sitecore Composable Digital Experience Platform (DXP) and can seamlessly integrate with both Sitecore and non-Sitecore systems. Originally acquired as Moosend by Sitecore, it has been rebranded to Sitecore Send. This platform is part of Sitecore's composable offering, providing an alternative to the traditional Sitecore Email Experience Manager by offering a more flexible and decoupled solution.
Features of Sitecore Send
Campaign Editor - The Campaign Editor in Sitecore Send is a powerful tool designed to simplify the creation of visually appealing and highly effective email templates. Featuring a user-friendly, drag-and-drop interface, it allows marketers to design emails without any coding knowledge. With dynamic content and live preview capabilities, marketers can quickly and efficiently create professional, engaging emails, significantly enhancing the effectiveness of their email marketing campaigns.
Analytics and Reporting - Sitecore Send offers comprehensive analytics and reporting tools that allow marketers to track key metrics such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and more. By analyzing campaign performance and customer engagement metrics, marketers gain valuable insights for future strategies and optimizations. These tools provide real-time data and detailed reports, enabling businesses to understand their email campaign performance and make data-driven decisions to optimize future campaigns.
Workflow Automation - Sitecore Send provides an advanced campaign automation tool that is designed to streamline and enhance the email marketing experience. Organizations may offer better experiences, increase e-commerce growth, and allow better engagements by streamlining and automating marketing activities. It will enable marketers to plan and automate the entire communication lifecycle, which results in a shorter time to market.
To meet their fundamental requirements and scenarios, marketers may decide from a variety of established activity categories. Alternatively, they can set triggers for particular actions to alert, educate, and encourage customers. These automated triggers will activate, for example, if a consumer checks out a product or registers for an offer. Businesses can effectively manage intricate email marketing campaigns, improve customer engagement, and achieve superior outcomes by sending timely, customized, and targeted emails using Workflow Automation in Sitecore Send.
Audience Discovery - Sitecore Send offers a tool that helps in creating segments to be used in campaigns through artificial intelligence and machine learning. It enables organizations to identify the audiences based on their behavior and preferences and use this information to improve email marketing campaigns by adding personalized content.
Sitecore Send also can automatically detect information such as purchase probability and interest for product categories using Audience Discovery and apply this information to the email lists. Business Users or Marketers can use this information to manage the audience, for example, by sending a relevant campaign to customers with interest.
Audience discovery uses the tracking mechanism which tracks certain actions of the customers on the website, such as product views, add to cart, and purchase, and analyzes this information using filtering and machine learning models. The results of the analysis of these actions are also known as events.
Custom Reports - The custom reports feature in Sitecore Send allows users to create personalized views of key metrics and data related to their email marketing campaigns. This feature is designed to provide a comprehensive and easy-to-navigate overview of your email performance, enabling you to make data-driven decisions and optimize your marketing strategies effectively.
Benefits of Sitecore Send
Drag and Drop Editor - The drag-and-drop editor in Sitecore Send is a user-friendly tool designed to make creating and editing email campaigns easy and efficient, even for users without coding skills. This editor allows you to build professional, visually appealing emails by simply dragging and dropping content blocks into your email template and customizing them as needed.
Send Tests - The easy Send Tests feature in Sitecore Send is designed to help you ensure your email campaigns are perfect before they go live. This feature allows you to send test versions of your emails to yourself or your team to review the design, content, and functionality.
Website Tracking - The website tracking in Sitecore Send allows you to monitor and analyze the behavior of visitors on your website. This feature helps you understand how users interact with your content, which pages they visit, and what actions they take. By leveraging this data, you can make informed decisions to optimize your website and improve your marketing strategies.
Detailed Reports - The Detailed Reports in Sitecore Send provide in-depth insights into the performance of your email campaigns and audience engagement. These reports help you analyze key metrics, understand recipient behavior, and make data-driven decisions to optimize your email marketing strategy.
Sitecore Send provides a robust suite of tools designed to streamline your email marketing efforts and deliver personalized experiences to your audience. By effectively leveraging its features and adhering to best practices, you can enhance engagement, boost conversions, and drive significant business growth. Embrace the power of Sitecore Send to unlock new possibilities and achieve unprecedented marketing success.
References
Introduction to Sitecore Send API - https://doc.sitecore.com/send/en/developers/api-documentation/introduction-to-the-sitecore-send-api.html
Introduction to Sitecore Send - https://doc.sitecore.com/send/en/users/sitecore-send/introduction-to-sitecore-send.html