Today I am going to provide an overview of the Traffic Report dashboards in Sitecore CDP.
Sitecore CDP is an enterprise-level customer data platform that helps various businesses manage and lift their customer data to drive better customer personalization and experiences. The Sitecore CDP is designed to provide an exceptional experience to every individual on all digital channels. The functionality of CDP's data management is augmented with decisions, predictive analytics, experimentation, and orchestration.
Organizations are constantly searching for new and different ways to leverage the potential value of their customer data in today's data-driven environment with the goal of obtaining valuable information and making educated choices. Sitecore CDP provides you with a centralized location for storing all of your customer data, allowing you to unify, clean, and enhance it for effective analysis. The dashboard feature of Sitecore CDP enables you to concisely observe and analyze your customer data within Sitecore CDP.
The Traffic Report dashboard visualizes the site traffic analytics from the data that is ingested by Sitecore CDP. It provides an overview of the trends in traffic and behavior metrics of site visitors (such as the first page visited, and top pages visited). The report also displays other UTM metrics to track the site traffic by utilizing Urchin Traffic Monitors (UTMs). Marketers or Business Users can use these reports to gain valuable insights about the seasonal data, performance of campaigns, user behaviors, and effectiveness of experiences and experiments in reaching the end goals.
The data of the Traffic Report is refreshed after every 24 hours. Organizations can use the filters available in the Traffic Report to select the time frame and the channels to display the data. The default view shows the data for the past complete week, from Monday to Sunday, with no specific channel.
Session Traffic Reports
The Session Traffic Reports section in the Traffic Report displays the trends within the website traffic and the trends in the traffic for the past complete week, compared to the week preceding it. Each report has a color-coded arrow next to the number. A green arrow will always point in an upward direction and signify the increase in the trends while a red arrow will always point in a downward direction and signify the decrease in the trends. Moreover, an arrow of grey color will always point towards the right indicating that there is neither an increase nor decrease in the trend. By default, the trend compares the data from the past complete week to the prior week. The trends will be updated on the basis of the selected time period from the filers.
Customers – Customers tab shows the number of guests having type as “Customer” that visited the website over the selected time period.
Visitors – The Visitors tab shows the number of guests having type as “Visitor” that visited the website over the selected time period.
Average Time on Site – The Average Time on Site tab shows the average time guests spend on the website in the format of minutes: seconds (mm: ss) over the selected time period.
Sessions – The Sessions tab shows the total number of sessions by counting the view events over the selected time period.
Bouncing Rate – The Bouncing Rate tab shows the percentage of sessions that viewed only one page and then left the website over the selected time period.
Visitors vs Views Report
The Visitors vs Views Report section in the Traffic Report displays the number of visitors and views in the traffic for the past complete week. The scale for the number of views is on the left, and for the number of visitors is on the right.
1. Click on the name of the type in the legend to remove it from the graph.
2. To observe the total number of each type, hover the mouse over its segment in the chart. An information callout displays which represents the total number of each type at a particular date.
3. Significant divergence between the graphs indicates bot activities.
Page Views and Events Reports
Page Views and Events Reports section in the Traffic Report displays the metrics that are related to page views and events captured for the past complete week.
First Page – The First Page report displays the top ten first pages visited by website users over the past complete week, where the first page is defined as the first page visited by the user on the website per each unique session.
1. The graph displays the numbers of first page visits from the past complete week, the previous week before that, and the differences between them.
2. Click on the column heading of the type in the graph to sort the results by that column.
Last Page – The Last Page report displays the top ten last pages visited by the website users over the past complete week, where the last page is defined as the last page visited by the user on the website per each unique session.
1. The graph displays the numbers of last page visits from the past complete week, the previous week before that, and the differences between them.
2. Click on the column heading of the type in the graph to sort the results by that column.
Top Pages – The Top Page report displays the top ten most visited pages by website users over the past complete week.
1. The graph displays the numbers of the most visited pages from the past complete week, the previous week before that, and the differences between them.
2. Click on the column heading of the type in the graph to sort the results by that column.
Top Events – The Top Events report displays the top ten most performed events by website users over the past complete week.
1. The graph displays the numbers of the most performed events from the past complete week, the previous week before that, and the differences between them.
2. Click on the column heading of the type in the graph to sort the results by that column.
Attribution and Tracking Data Reports
The Attribution and Tracking Data Reports section in the Traffic Report displays metadata captured for the guest sessions, such as the operating system and the browsers. Moreover, if your organization is utilizing Urchin Traffic Monitor (UTM) attribution then Attribution and Tracking Data Reports display the UTMs parsed from the user’s URLs.
Operating System – This graph displays the list of the top operating systems in the guest sessions over the past complete week.
Browser – This graph displays the list of the top user agents in the guest sessions over the past complete week.
UTM Campaign – This graph displays the list of the top UTM campaigns in sessions over the past complete week.
UTM Term – This graph displays the list of the top UTM terms in sessions over the past complete week.
UTM Source – This graph displays the list of the top UTM sources in sessions over the past complete week.
UTM Medium – This graph displays the list of the top UTM mediums in sessions over the past complete week.
Along with all these graph views you also get options to update the Traffic Report based on the filters. You can also download the report as a ZIP file containing the CSV files.
References
Dashboards in Sitecore CDP - https://doc.sitecore.com/cdp/en/users/sitecore-cdp/dashboards-in-sitecore-cdp.html
Traffic Report in Sitecore CDP - https://doc.sitecore.com/cdp/en/users/sitecore-cdp/traffic-report.html
That’s All for Today,
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