Today I am going to provide a basic overview of the dashboards in Sitecore CDP.
Sitecore CDP is an enterprise-level customer data platform that helps various businesses manage and lift their customer data to drive better customer personalization and experiences. The Sitecore CDP is designed to provide an exceptional experience to every individual on all digital channels. The functionality of CDP's data management is augmented with decisions, predictive analytics, experimentation, and orchestration.
Organizations are constantly searching for new and different ways to leverage the potential value of their customer data in today's data-driven environment with the goal of obtaining valuable information and making educated choices. Sitecore CDP provides you with a centralized location for storing all of your customer data, allowing you to unify, clean, and enhance it for effective analysis. The dashboard feature of Sitecore CDP enables you to concisely observe and analyze your customer data within Sitecore CDP.
Dashboards
Sitecore CDP dashboards are data visualization graphs that provide you with an in-depth overview of your customers' information and journey. They enable you to track the key metrics, identify general trends, overview traffic, and trends, and discover connections that can inform your marketing, sales, and customer service strategies. Numerous pre-built dashboards covering a broad range of customer data, such as individuals, behaviors, and engagement metrics, are available from Sitecore CDP. You can access the Sitecore CDP dashboards by clicking "Dashboards" in the navigation pane.
Benefits of Dashboard
Better Data Visibility - Trends and patterns are easier to identify using Sitecore CDP dashboards, which offer a central location for viewing and analyzing your consumer data and journey.
Effective Customer Experience - You may offer your customers personalized content that is more relevant and tailored by understanding them better using dashboards.
Enhanced Decision Making - You can review and analyze various Sitecore CDP performance metrics such as changes to segments and trends in inbound traffic which may help you decide more intelligently about your marketing and sales plans by obtaining insights from your customer data and their journey.
Effective Suspected Activity Detection - Dashboards can also help you save time and effort by providing quick information about suspected bot activity by bot type and peak attack times.
Different Types of Dashboards
Summary Report - The Summary Report dashboard helps to visualize trends in your Sitecore CDP data. You use it to gain insights into seasonal data and, performance of promotional campaigns, and to get ideas for experiences and experiments.
Segment Report - The Segment Report dashboard helps to track the number of customer searches, orders, sessions, and channels used over the past 6 months. Period-on-period graphs compare data for the most recent 3 months to the 3 months that preceded them, which helps you understand trends in customer interactions.
Traffic Report - The Traffic Report dashboard shows site traffic analytics. It provides an overview of trends in traffic and behavior metrics of site visitors (such as the first page visited and top pages). If you are tracking site traffic using Urchin Traffic Monitors (UTMs), the report also shows various UTM metrics. The Traffic Report shows data for the past 7 days.
Suspected Bot Activity Report - The Suspected Bot Activity Report dashboard highlights irregular traffic and guest activity that might be attributed to bot activity. The report includes focused data on cart, event, and bounce bots. Use it to better understand the regular and irregular site traffic and identify suspicious trends.
Events Report - The Events Report dashboard provides a summary of your organization's event activities, including counts of view, tracking, interactions, and custom events for the selected period.
I will be going to explain all these different types of dashboards in future blogs.
Dashboards in Sitecore CDP are a powerful tool for gaining valuable insights from your customer data. By using dashboards effectively, you can make informed decisions that can improve your marketing and sales teams ultimately leading to business growth and success.
References
Dashboards in Sitecore CDP - https://doc.sitecore.com/cdp/en/users/sitecore-cdp/dashboards-in-sitecore-cdp.html