Today I am going to explain General Data Protection Regulation (GDPR) compliance & why an organization using Sitecore CDP must follow GDPR compliance.
GDPR is a comprehensive data protection law that came into effect in European Union in 2018. GDPR defines the set of rules for the collection, processing, and storage of personal data for European citizens. The GDPR applies to all the organizations that collect and process the personal data of European citizens, regardless of where the organization is located.
There are a lot of reasons why GDPR compliance is necessary for businesses and organizations that process personal data:
Data Protection: GDPR ensures that businesses and organizations process the personal data of users securely and responsibly.
Legal Requirements: GDPR is a legal requirement for businesses and organizations to process the personal data of European citizens. Non-compliance with GDPR can result in significant fines.
Transparency: GDPR ensures businesses and organizations are transparent about how and what data they collect, process, and store.
Customer Trust: GDPR compliance reveals a commitment to protecting the privacy of customers which can help to build trust and improves loyalty.
Sitecore Customer Data Platform (CDP) is one such organization that provides different methods to comply with GDPR. An organization has to use Sitecore CDP to comply with GDPR. Sitecore CDP is a customer data platform that allows organizations and businesses to collect and activate customer data across different channels, browsers, and touchpoints.
Sitecore CDP collects data from various sources such as web analytics systems, Customer Relationship Management (CRM) systems, social media platforms, etc, and uses this data to create a unified customer profile. This profile includes the customer's data and information about the customer's preferences, behaviors, and interactions with the organization.
By complying with GDPR an organization using Sitecore CDP can ensure that its customer's data is processed lawfully, fairly, and transparently.
References
Introduction to GDPR in Sitecore CDP - https://doc.sitecore.com/cdp/en/users/sitecore-cdp/introduction-to-gdpr-in-sitecore-cdp.html
General Data Protection Regulation - https://gdpr-info.eu